best face serum

We’re all familiar with words like “cleanser,” “exfoliant,” and “moisturizer” — but many people are unaware of the importance of a good serum. If you don’t currently own a serum, you might be asking yourself if they’re worth the cost. The short answer is yes: this piece of your regimen is a total game changer. Here’s why:

What is a serum?

You apply a serum after cleansing but before moisturizing in order to deliver powerful, anti-aging ingredients directly to your skin. If you’re worried about fine lines and wrinkles, including prevention, then yes — you need a serum! Serum’s smaller molecules penetrate deeply, thus delivering a higher concentration of active ingredients. This is why they’re so great for wrinkles and other signs of aging.

When do I use it?

That depends on the serum you’re using! Read the label. I strongly recommend Youthful, lovingly nicknamed “Botox in a Bottle.” You can use Youthful twice daily for maximum effects and results. It firms the appearance of wrinkles and smooths expression lines around the eyes, mouth, and face. Youthful’s powerful 20% quattro-peptide complex also helps boost firmness and elasticity, leaving skin looking more lifted. Not to mention, the packaging is luxurious.

Why are they pricy?

I admit it — serums are on the higher end side of skincare costs, but they’re worth it! They’re super concentrated and very potent, thus packing a big punch and upping your skincare game. If you’re trying to combat the top ten signs of aging, you don’t want to skimp on a serum.

Are you using a serum as part of your daily regimen? 

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